2025

How Proxima Eight Built a Global, Multilingual, Multi-Time-Zone Sales Team for Zenos Health Summit 2025

Everything You Need to Know to Launch a Successful Event in the GCC
A high-performance sales system tailored for premium events in the Kingdom of Saudi Arabia and the GCC region

The Kingdom of Saudi Arabia has become one of the fastest-growing destinations for global events — from finance and investment summits to wellness, medical innovation, and longevity conferences. Expectations for service, responsiveness, and communication are extremely high. Buyers in KSA value trust, speed, cultural alignment, and personalized attention more than any other region.

For Zenos, a premium longevity and wellness summit hosted in Saudi Arabia, Proxima Eight engineered a world-class sales infrastructure designed specifically for regional dynamics: multilingual communication, multi-time-zone coverage, WhatsApp-driven engagement, AI-powered sales workflows, and strict CRM discipline.

The result was a sales operation capable of serving participants from the GCC, Europe, Asia, and the Americas — while meeting the high standards expected in the Saudi market.
Below is the story of how we built it.

A Global Audience Arrives in the Heart of the Middle East
Zenos in Saudi Arabia attracted an exceptionally international audience, including:
  • GCC investors
  • longevity clinics from Europe
  • wellness brands from Asia
  • biotech founders
  • premium lifestyle customers
  • VIP clients traveling specifically for the summit

To serve this audience, Proxima Eight created a distributed global sales team capable of supporting different time zones and cultural expectations.
This meant the sales system had to function almost continuously — eliminating the gaps that slow down conversions and cause lost opportunities.


Building a Multi-Time-Zone Sales Structure for Saudi Arabia
Events in Saudi Arabia often receive inquiries around the clock — especially from international attendees who operate in completely different time zones.

To meet this demand, Proxima Eight built a sales operation spanning:

  • Saudi Arabia & GCC (GMT+3) — primary sales window, VIP buyers
  • Europe (GMT+1/+2) — clinics, investors, startups
  • South Asia (GMT+5/+8) — CRM operations, follow-ups
  • Latin America (GMT–3) — Spanish-speaking market

This structure allowed the Zenos sales team to operate 20+ hours per day, providing near-immediate responses across global markets.
In Saudi Arabia, where customer experience and service excellence are critical, such responsiveness created a strong competitive advantage.


A Multilingual Sales Team: Critical for KSA’s Diverse Buyer Base
Saudi Arabia attracts a diverse mix of attendees. English is widely used for business, but many buyers feel more confident when addressed in their native language.
To meet this expectation, Proxima Eight assembled a multilingual team fluent in:
  • English
  • Arabic
  • Russian
  • Spanish
  • Hindi
  • Filipino
This approach significantly increased trust and conversion rates, especially among GCC nationals and regional expats, who appreciated both cultural sensitivity and personalized communication.


Why WhatsApp Was the Core of the Sales Strategy in Saudi Arabia
In Saudi Arabia, WhatsApp is not just a messaging tool — it is a primary business communication channel.

Clients in KSA expect:
  • quick replies
  • warm, respectful communication
  • clear and concise information
  • tailored recommendations
  • immediate follow-ups

Proxima Eight designed a WhatsApp-first sales funnel that included:
  • automated greeting flows
  • instant qualification
  • personalized package presentations
  • segment-specific messaging (VIP, investor, clinic, brand)
  • premium follow-up sequences
With an average response time of 57 seconds, Proxima Eight delivered exactly what the Saudi market values: immediacy, precision, and respect for the customer's time.


One Brand Voice Across a Distributed Global Team
Even though team members were located in different countries, every client's experience in Saudi Arabia felt unified and premium.
This was achieved through a centralized Sales Playbook covering:
  • communication etiquette specific to Saudi Arabia
  • tone of voice guidelines (polite, warm, high-respect style)
  • scripts adapted for VIP buyers in the GCC
  • cultural nuances for Arabic-speaking prospects
  • objection-handling aligned with regional expectations
  • escalation flows for high-tier packages
Every message — whether written in Riyadh, Dubai, Madrid, or Manila — carried the same professionalism.

CRM Discipline: The Backbone of the Operation
Saudi buyers expect speed and clarity. That requires impeccable organization behind the scenes.
Proxima Eight implemented a CRM structure that ensured:
  • automatic lead capture
  • consistent follow-up
  • zero lost contacts
  • real-time status tracking
  • cross-time-zone assignments
  • VIP tagging and prioritization
This disciplined approach eliminated the most common problem in event sales: lost leads.
In the Saudi market — where reputation is everything — this level of precision matters.


AI-Enhanced Sales Execution for a High-Growth Market
With Saudi Arabia experiencing explosive growth in wellness, biotech, longevity, and event sectors, speed of execution becomes essential.

AI tools supported the team by:
  • generating personalized responses
  • adapting messages to Arabic, Russian, and Spanish markets
  • creating micro video-invites
  • writing follow-up messages
  • helping with consistent messaging quality

This allowed Proxima Eight to maintain premium communication while scaling operations rapidly.


The Outcome: A Sales Engine Built for the Future of Saudi Events
Zenos achieved:
  • significantly increased premium-ticket sales
  • rapid engagement with VIP clients
  • smooth onboarding for clinics, brands, and investors
  • 0% lost leads
  • consistent cross-channel communication
  • near-continuous global availability
  • exceptional customer experience aligned with Saudi standards
The sales system Proxima Eight built is now a blueprint for high-end events across the KSA market — where hospitality, responsiveness, and excellence define success.


Conclusion
Saudi Arabia is becoming a global capital for major events, and the expectations for service, communication, and professionalism continue to rise.

Proxima Eight’s multilingual, multi-time-zone, AI-enhanced sales system demonstrates what is possible when sales are treated not as a support function but as a strategic engine.

The Zenos project proved that with the right structure, team, and technology, it is possible to deliver seamless, high-ticket, high-touch sales for an international audience — all while matching the premium standards of the Kingdom of Saudi Arabia.
Elevating the Commercial Offer: Ticketing, Pricing, and Corporate Engagement
A strong commercial infrastructure is only effective when paired with a compelling offer. Proxima Eight co-designed a ticketing structure that balanced premium positioning with strategic accessibility. This included corporate packages, group options, and a pricing logic aligned with GCC business culture.
The seamless integration between sales, operations, and on-site delivery ensured consistency between what was promised and what was experienced.


Training and Leading a High-Performance International Sales Team
One of Proxima Eight’s core competencies is building and optimizing sales teams for mission-critical commercial operations. For the Zenos Health Summit, this involved recruiting, training, and managing a cross-cultural team working across multiple geographies.


3. Sales Team Leadership & Performance Management
Proxima Eight guided the commercial team using structured methodologies and advanced quality systems:

  • Sales scripts, messaging frameworks, and objection-handling playbooks
  • Daily standups, weekly performance reviews, and ongoing coaching
  • Dashboard-driven visibility into conversion metrics, outreach volume, and deal velocity

The result was a cohesive, motivated, high-performing sales organization capable of driving exceptional results in a complex, fast-moving market.


Activating the Longevity Ecosystem Across the GCC
Beyond revenue operations, Proxima Eight played a key role in activating partnerships with clinics, wellness centers, healthtech brands, investors, and research institutions. These relationships strengthened the summit’s ability to position itself as the region’s central hub for scientific and commercial longevity innovation.
This ecosystem activation not only increased attendance but also contributed to long-term sector development—an essential factor for market-building events in Saudi Arabia and the UAE.


Delivering VIP-Level Client Care and On-Site Excellence
Because longevity and healthtech attract high-value audiences—investors, founders, clinicians, scientists—the guest experience must match the premium nature of the content.

Proxima Eight managed:
  • VIP concierge workflows
  • Personalized communication and speaker management
  • On-site support and experience coordination
  • High-touch guidance for investors and founders

This ensured a seamless, trust-building experience for all attendees—from registration to the final session.


Why This Project Matters for the Future of Longevity Events in the GCC
The Zenos Health Summit was not just another conference. It was a proof of concept: that with the right partner, longevity-focused events in the GCC can reach global standards of project management, commercial execution, and client experience.

For Proxima Eight, this project demonstrates the company’s ability to:
  • Transform complex visions into operational reality
  • Build powerful commercial engines that scale
  • Navigate GCC-specific market dynamics with precision
  • Support the fast-growing longevity and healthtech sectors

This case study reinforces Proxima Eight’s role as a leading partner for premium event management, sales operations, and commercialization in the GCC.


Planning a Longevity Event or HealthTech Market Entry in the GCC?
If you’re preparing to launch a flagship conference, introduce a longevity brand to Saudi Arabia or the UAE, or build a full commercial engine for your event, Proxima Eight is the partner that delivers outcomes—not just plans.
Elevating the Commercial Offer: Ticketing, Pricing, and Corporate Engagement
A strong commercial infrastructure is only effective when paired with a compelling offer. Proxima Eight co-designed a ticketing structure that balanced premium positioning with strategic accessibility. This included corporate packages, group options, and a pricing logic aligned with GCC business culture.
The seamless integration between sales, operations, and on-site delivery ensured consistency between what was promised and what was experienced.


Training and Leading a High-Performance International Sales Team
One of Proxima Eight’s core competencies is building and optimizing sales teams for mission-critical commercial operations. For the Zenos Health Summit, this involved recruiting, training, and managing a cross-cultural team working across multiple geographies.


3. Sales Team Leadership & Performance Management
Proxima Eight guided the commercial team using structured methodologies and advanced quality systems:

  • Sales scripts, messaging frameworks, and objection-handling playbooks
  • Daily standups, weekly performance reviews, and ongoing coaching
  • Dashboard-driven visibility into conversion metrics, outreach volume, and deal velocity

The result was a cohesive, motivated, high-performing sales organization capable of driving exceptional results in a complex, fast-moving market.


Activating the Longevity Ecosystem Across the GCC
Beyond revenue operations, Proxima Eight played a key role in activating partnerships with clinics, wellness centers, healthtech brands, investors, and research institutions. These relationships strengthened the summit’s ability to position itself as the region’s central hub for scientific and commercial longevity innovation.
This ecosystem activation not only increased attendance but also contributed to long-term sector development—an essential factor for market-building events in Saudi Arabia and the UAE.


Delivering VIP-Level Client Care and On-Site Excellence
Because longevity and healthtech attract high-value audiences—investors, founders, clinicians, scientists—the guest experience must match the premium nature of the content.

Proxima Eight managed:
  • VIP concierge workflows
  • Personalized communication and speaker management
  • On-site support and experience coordination
  • High-touch guidance for investors and founders

This ensured a seamless, trust-building experience for all attendees—from registration to the final session.


Why This Project Matters for the Future of Longevity Events in the GCC
The Zenos Health Summit was not just another conference. It was a proof of concept: that with the right partner, longevity-focused events in the GCC can reach global standards of project management, commercial execution, and client experience.

For Proxima Eight, this project demonstrates the company’s ability to:
  • Transform complex visions into operational reality
  • Build powerful commercial engines that scale
  • Navigate GCC-specific market dynamics with precision
  • Support the fast-growing longevity and healthtech sectors

This case study reinforces Proxima Eight’s role as a leading partner for premium event management, sales operations, and commercialization in the GCC.


Planning a Longevity Event or HealthTech Market Entry in the GCC?
If you’re preparing to launch a flagship conference, introduce a longevity brand to Saudi Arabia or the UAE, or build a full commercial engine for your event, Proxima Eight is the partner that delivers outcomes—not just plans.
FAQ
Contact Us
By submitting this form, I acknowledge that I have read and agree to the Privacy Policy, and I consent to the processing of my personal data.