Project Management & Commercial Execution for Longevity Events in the GCC — Zenos Health Summit Case Study

The Zenos Health Summit in Saudi Arabia has rapidly become one of the most influential gatherings in the GCC for leaders in longevity, biotech, healthtech, wellness, and investment. As the region positions itself as a global hub for innovation, the summit set a new operational benchmark—and Proxima Eight played a central role in delivering that excellence.

This article serves as an in-depth case study on how Proxima Eight executed end-to-end project management, sales operations, and commercial strategy for one of the most important longevity events in the Middle East. It demonstrates how structured workflows, commercial intelligence, and regional expertise can transform an ambitious idea into a revenue-generating, premium-level experience.

If you're searching for a partner to manage, commercialize, or scale a longevity or healthtech event in the GCC, this case study highlights exactly how Proxima Eight delivers results.


Building a High-Performance Commercial Engine for a Longevity Flagship Event
Proxima Eight was tasked with designing and operating the complete commercial backbone of the Zenos Health Summit. This required a full-scale system buildout that included sales processes, project management frameworks, CRM architecture, revenue operations, and all supporting structures needed for a premium event.


1. Sales Infrastructure & Project Management Systems
To ensure predictable, data-driven growth, Proxima Eight built a fully operational sales engine from scratch:

• CRM architecture and sales pipelines designed specifically for longevity and healthtech event outreach
• Lead routing and telephony automations that increased speed-to-lead and improved conversion
• Weekly operational sprints, QA rituals, script reviews, and KPI dashboards, enabling transparent progress tracking

This structured backbone allowed the summit team to shift from fragmented outreach to high-velocity, measurable revenue operations—an essential pillar for events targeting investors, clinics, researchers, and wellness brands in the GCC.


Scaling Awareness Across the GCC Longevity Ecosystem
Positioning the Zenos Health Summit as a must-attend event required more than marketing—it required a sophisticated, multichannel strategy that understood the nuances of the region and the expectations of longevity-focused audiences.

2. Multichannel Demand Generation Framework
Proxima Eight launched a fully integrated demand-generation system that connected prospects from initial interest to final conversion:

• LinkedIn, email, and WhatsApp sequences optimized for regional communication styles
• Influencer, clinic, and ecosystem partnership outreach that expanded visibility in the longevity and wellness community
• Remarketing campaigns connected to CRM intelligence, ensuring continuity between marketing and sales pipelines

This cohesive approach significantly increased lead flow and created strong awareness around the summit’s positioning as the premier longevity event in the GCC.

Elevating the Commercial Offer: Ticketing, Pricing, and Corporate Engagement
A strong commercial infrastructure is only effective when paired with a compelling offer. Proxima Eight co-designed a ticketing structure that balanced premium positioning with strategic accessibility. This included corporate packages, group options, and a pricing logic aligned with GCC business culture.
The seamless integration between sales, operations, and on-site delivery ensured consistency between what was promised and what was experienced.


Training and Leading a High-Performance International Sales Team
One of Proxima Eight’s core competencies is building and optimizing sales teams for mission-critical commercial operations. For the Zenos Health Summit, this involved recruiting, training, and managing a cross-cultural team working across multiple geographies.


3. Sales Team Leadership & Performance Management
Proxima Eight guided the commercial team using structured methodologies and advanced quality systems:

• Sales scripts, messaging frameworks, and objection-handling playbooks
• Daily standups, weekly performance reviews, and ongoing coaching
• Dashboard-driven visibility into conversion metrics, outreach volume, and deal velocity

The result was a cohesive, motivated, high-performing sales organization capable of driving exceptional results in a complex, fast-moving market.


Activating the Longevity Ecosystem Across the GCC
Beyond revenue operations, Proxima Eight played a key role in activating partnerships with clinics, wellness centers, healthtech brands, investors, and research institutions. These relationships strengthened the summit’s ability to position itself as the region’s central hub for scientific and commercial longevity innovation.
This ecosystem activation not only increased attendance but also contributed to long-term sector development—an essential factor for market-building events in Saudi Arabia and the UAE.


Delivering VIP-Level Client Care and On-Site Excellence
Because longevity and healthtech attract high-value audiences—investors, founders, clinicians, scientists—the guest experience must match the premium nature of the content.

Proxima Eight managed:

• VIP concierge workflows
• Personalized communication and speaker management
• On-site support and experience coordination
• High-touch guidance for investors and founders

This ensured a seamless, trust-building experience for all attendees—from registration to the final session.


Why This Project Matters for the Future of Longevity Events in the GCC
The Zenos Health Summit was not just another conference. It was a proof of concept: that with the right partner, longevity-focused events in the GCC can reach global standards of project management, commercial execution, and client experience.

For Proxima Eight, this project demonstrates the company’s ability to:

• Transform complex visions into operational reality
• Build powerful commercial engines that scale
• Navigate GCC-specific market dynamics with precision
• Support the fast-growing longevity and healthtech sectors

This case study reinforces Proxima Eight’s role as a leading partner for premium event management, sales operations, and commercialization in the GCC.


Planning a Longevity Event or HealthTech Market Entry in the GCC?
If you’re preparing to launch a flagship conference, introduce a longevity brand to Saudi Arabia or the UAE, or build a full commercial engine for your event, Proxima Eight is the partner that delivers outcomes—not just plans.